“This seems obvious, but most marketers have no mission statement or core strategy behind the content they develop”. The contentwrangler.com

And to remind us that the “The why must come before the what”. Why do we exist, Why do we create content. Set your objectives and meet your goals.

Extract – Link to full article below

“Why is the content marketing mission statement so critical for businesses and their content?

Your team needs to come up with great content ideas all the time — for the blog, for your Facebook page, for your newsletter. The way that you know whether story ideas are appropriate or not is to check each one against your content marketing mission statement.

CM Mission Best Practices

Remember, content marketing is not about “what you sell” it’s about “what you stand for.
” The informational needs of your customers and prospects come first. Although there must be clear marketing objectives behind the mission statement, they don’t need to be outlined here.  […]

What Do You Do with It?

Not only does the content marketing mission statement provides the basis for your content strategy moving forward, it’s instrumental to your entire content creation process.

– Post it: …
– Spread it…
– The Litmus test…

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