Here is a beautiful article on Forbes.com that gives 4 science based ideas to spark creative thinking.
Not to mention that creeativity can me trained.
“1. Ditch your comfort zone.
2. Discover your thinking profile.
3. Play to your creative strength.
4. Remember that great minds actually don’t think alike.
If you need more creative solutions, […] assemble a team of diverse thinkers. Consider inviting someone from accounting or the mailroom to weigh in on a creative decision as opposed to speaking only to product marketing or to the design engineers
In summary, remember that we are all points of light, but our flashlights are typically angled in different directions. So hedge your bets by trying a new approach or by inviting somebody new to the table. You never know who might shine a light on the next creative breakthrough for your product or team.”